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Certificates and Projects: Pro Gallery
PROJECTS
Competitions I have participated in
CLIENT INDUSTRY PROJECT (GEOMICO) 2021
As a group project for digital marketing analytics module, we analyzed Geomico's social media use, buyer personas, and customer journey maps and did a gap analyss between competitors. We recommended channel strategies, metrics, content marketing plans, optimisation techniques and content calender based on effective use of content pillars for Geomico to post.

POPULAR X NYP CLIENT PROJECT 2022
As a group project for Public Relations module, my group came up with a campaign for Popular to consider implementing. We recommended strategies such as having a brand ambassador, sending out PR kits, planning out a campaign timeline to conduct events at different schools, and even created mock-ups (social media post samples) for Popular to use.

Certificates and Projects: Projects
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